Kickstart Your Digital Journey with Our Certificate Course in Digital Marketing in Guwahati

Embark on Your Digital Marketing Journey with Our Premier Certificate Course in Digital Marketing in Guwahati

This beginner-level Certificate Course in Digital Marketing in Guwahati is crafted to provide you with a strong foundation in the fundamentals of digital marketing. Perfect for those who are new to the field, this course offers a comprehensive introduction to key tools, strategies, and practices that are essential for building a career in digital marketing. With a total of 72 hours of interactive learning spread across four days a week, participants will gain practical knowledge and skills to confidently implement basic digital marketing techniques.

Throughout the course, you’ll explore SEO, social media management, Google Ads, website development, content marketing, and email marketing. Additionally, you will be introduced to tools like Google Analytics and Console, helping you understand how to track, measure, and optimize campaigns.

Course Content: Key Modules for Digital Marketing Excellence

Fundamentals of Marketing

Understand the core concepts of marketing.
Learn how traditional marketing aligns with digital marketing.
Introduction to consumer behavior and market research.

Introduction to Digital Marketing

Overview of the digital marketing ecosystem.
Understanding the importance of digital presence for businesses.
Key digital channels and how they interact with each other.

Digital Marketing Strategies

Learn how to create and implement a digital marketing plan.
Understanding customer journeys and touchpoints.
Building SMART objectives for marketing campaigns.

Digital Marketing Tools/Segments

Overview of the major digital marketing tools like SEMrush, Google Trends, and others.
Learn about different digital marketing segments (SEO, PPC, Social Media, Email, etc.)

Google Workspace Basics

Learn how to use Google Workspace (Gmail, Docs, Drive) for business purposes.
Organize workflows and collaborate effectively with teams.

Website Designing & Development (CMS)

Understand how to purchase a domain and set up website hosting.
Setting up and managing a basic WordPress website.
Learn how to back up your website and restore it in case of any issues.
Create and optimize landing pages for marketing campaigns.
Themes, plugins, and optimization for user experience.

Advertising Concepts

Introduction to online advertising concepts (CPC, CPM, CPA).
Overview of ad creatives, landing pages, and copywriting basics.

Social Media Management & Marketing

Basics of social media platforms (Facebook, Instagram, LinkedIn).
Creating engaging social media content and managing posts.
Introduction to social media marketing strategies.
Meta Business Account Setup.
Campaign Creation & Optimization.

SEO Basics (On Page, Off Page, Technical)

Overview of search engine optimization and its importance.
Introduction to on-page SEO (keywords, meta tags, URLs).
Basics of off-page SEO (backlinks, social sharing).
Introduction to technical SEO (website speed, mobile responsiveness).

Google Ads

Introduction to Google Ads and its role in paid search.
Learn how to set up basic search and display campaigns.
Overview of bidding strategies and budget management.

Analytics & Console Optimization

Understanding Google Analytics and how to interpret key metrics.
Basics of Google Search Console: monitoring site health and SEO performance.

E-Mail/ Whats App Marketing

Introduction to email marketing campaigns.
How to design and send emails using tools like Mailchimp.
Basics of email list segmentation and performance tracking.
Basics of WhatsApp for Business – Setting up and managing communications.
Strategies for customer engagement and business promotion.

Assignment/ Project Report

A practical assignment that applies the learned concepts.
Create a simple digital marketing strategy and execute a small campaign using tools like Google Ads or social media platforms.

By the end of this certificate course, you’ll have the foundational knowledge and skills to start working on your digital marketing projects or continue your education in advanced marketing techniques. Whether you’re a student, professional, or entrepreneur looking to enhance your digital presence, this course will equip you with the necessary tools to succeed in today’s digital landscape.

Empower Your Digital Marketing Career with Recognized Industry Credentials

Upon completing our comprehensive Certificate Course in Digital Marketing at Inception Edutech, you will receive the esteemed Inception Edutech Certification. This certification signifies your advanced skills and expertise in digital marketing. As a recognized training provider with affiliations to prestigious organizations like JYCSM, ICCT, Skill India, Husbsport, Google Skill Shop, and Coursera, our certification is highly valued in the industry. Our ISO certification further ensures that our training meets the highest standards of quality and excellence. This valuable credential not only bolsters your resume but also enhances your career prospects in the digital marketing sector.

Course Category : Certificate
Duration : 1.5 Months
Course Fees Term : Installment Available
Course Type : Short Term
Format : Offline (Classroom Module)
Internship : Available