- Advanced Diploma in Digital Marketing
Launch Your Digital Marketing Career with Our Advanced Diploma Program
Enroll in our advanced digital marketing course in Guwahati at Inception Edutech
This extensive 6-month Advanced Diploma Program in Digital Marketing at Inception Edutech is designed to equip you with comprehensive knowledge and practical skills to thrive in the digital marketing arena. As the best digital marketing institute in Guwahati, we offer an in-depth curriculum that spans from foundational marketing principles to advanced website development techniques. Our advanced digital marketing course in Guwahati covers each crucial aspect, ensuring you build a solid base, engage in real-world projects, and master digital marketing strategies to drive business success. Tailored to meet the evolving needs of the industry, our advanced digital marketing course in Guwahati is the premier choice for anyone aiming to advance their career. At Inception Edutech, the best digital marketing institute in Guwahati, we are dedicated to your success and professional growth in the dynamic field of digital marketing.
- Introduction to Digital Marketing
- Consumer Behavior and Market Research
- Building a Strong Marketing Foundation
- Understanding the Digital Marketing Funnel
- Mapping the Customer Journey
- Integrating Digital Channels for Effective Marketing
- Crafting Comprehensive Marketing Strategies
- Setting SMART Goals and KPIs
- Budget Management and ROI Analysis
- Introduction to WordPress & Website Basics
- WordPress Setup and Customization
- Customizing Themes to Match Branding and Business Needs.
- Registering and Configuring Domain Names.
- Setting Up and Managing Web Hosting Services.
- Introduction to Page Builders (Elementor, Divi, WPBakery – Overview and Features)
- Installing and Configuring Essential Plugins for Functionality.
- Advanced Website Features (Dynamic Content, Form Integrations, and Media Management etc).
- Building E-Commerce Websites with Advanced Features.
- Installing and configuring Woo Commerce for online stores.
- Adding products, managing inventory, and setting up payment gateways.
- Ensuring E-Commerce Website Security and User Experience.
- Implementing Backup Solutions for Website Security.
- Restoring Websites from Backups in Case of Issues.
- Speed Optimization and Performance Tuning.
- Advanced Security Protocols.
- SEO and Analytics for Growth.
- E-Commerce Marketing Integrations.
- Final Project – Building an Advanced WordPress Website
- Create impactful visuals for digital and print media
- Utilize Canva’s templates and design tools effectively
- Navigate Canva’s interface and features
- Customize templates and design elements
- Design logos, color palettes, and brand kits
- Create business cards, brochures, and flyers
- Design banners, hero images, and UX/UI elements
- Export optimized graphics for web use
- Craft engaging posts, stories, and ad banners
- Design Instagram Reels and video thumbnails
- Design ad creatives for Google Ads, Facebook Ads
- Develop campaign banners and posters
- Use Canva’s logo maker for professional branding
- Adapt logos for different media
- Design business cards, brochures, and flyers
- Utilize Canva’s print and download options
- Align designs with marketing goals
- Execute and publish designs for campaigns
- Strategies for Efficient Social Media Management
- Best Practices for Platform-Specific Optimization
- Crafting Engaging and Relevant Content
- Using Scheduling Tools for Consistent Posting
- Techniques for Boosting Engagement and Interaction
- Developing a Comprehensive Social Media Content Calendar
- Planning Content Themes and Posting Schedules
- Setting Up and Managing Meta Business Suite
- Creating and Configuring Ad Accounts for Facebook and Instagram
- Planning and Budgeting for Social Media Ad Campaigns
- Forecasting and Allocating Ad Spend Effectively
- Configuring and Managing Facebook Catalogue Ads
- Integrating Product Catalogues with Facebook Ads
- Developing Campaign Concepts and Goals
- Implementing Campaigns Across Social Media Channel
- Creating and Managing Custom Audiences for Precision Targeting
- Leveraging Audience Data for Enhanced Campaign Effectiveness
- Developing and Executing Remarketing Campaigns
- Enhancing Campaigns Based on User Interaction and Behavio
- Measuring the Success of Remarketing Efforts
- Adjusting Tactics Based on Remarketing Data
- Tracking Key Metrics and KPIs
- Analyzing Social Media Performance for Insights
- Advanced Fundamentals of SEO
- On-Page SEO Mastery
- Off-Page SEO Strategies
- Technical SEO Optimization
- Local SEO Expertise
- SEO Performance Analysis and Reporting
- Advanced SEO Forecasting and Strategy Development
- SERP Features and Optimization Techniques
- Advanced Content Marketing Strategies
- Module 10: SEO Tools and Automation
- Comprehensive Introduction to Google Ads
- Setting Up Advanced Google Ads Campaigns
- Advanced Campaign Management and Optimization
- Advanced Optimization Techniques
- Comprehensive Google Ads Strategy Development
- Measuring Success and Future Trends
- Setting Up Google Analytics and Search Console
- Tracking Website Performance and User Behavior
- Generating Insights for Strategic Improvements
- Utilizing Advanced Features of Google Search Console
- Troubleshooting SEO Issues and Enhancing Search Visibility
- Analyzing and Interpreting Search Performance Metrics
- Mastering Google Analytics for In-Depth Analysis
- Creating Custom Reports and Dashboards
- Implementing Advanced Tracking Techniques
- Crafting Effective Email Campaigns
- Building and Segmenting Email Lists
- Leveraging WhatsApp for Business Communication and Automation
- Utilizing Google Workspace for Seamless Collaboration
- Integrating Google Apps into Your Marketing Strategies
- Streamlining Marketing Operations and Workflow
- Techniques to Increase Website Conversions
- Conducting A/B Testing and Analyzing Results
- Enhancing User Experience to Boost Conversions
- Creating and Distributing Valuable Content
- Developing a Content Strategy and Plan
- Measuring Content Effectiveness and ROI
- Optimizing YouTube Channels and Videos
- Developing a YouTube Content Strategy
- Analyzing YouTube Analytics for Performance Insights
- Utilizing WhatsApp for Customer Engagement and Marketing
- Setting Up Automated Workflows and Campaigns
- Measuring the Effectiveness of WhatsApp Marketing
- Working on Real-World Projects to Apply Skills
- Internship Opportunities for Practical Experience
- Final Project Presentation and Evaluation
- Developing effective resumes and cover letters tailored to digital marketing roles.
- Learning interview techniques and strategies for success in job interviews.
- Practicing mock interviews and receiving feedback for improvement.
By the end of our 6-month Advanced Diploma Program in Digital Marketing at the best digital marketing institute in Guwahati, you will have developed a robust digital marketing portfolio, acquired hands-on experience, and honed the skills essential for thriving in the rapidly evolving digital marketing industry. As part of the advanced digital marketing course in Guwahati, this program ensures you gain proficiency in critical areas such as SEO, social media management, Google Ads, website development, and email marketing. You’ll also receive practical experience in crafting and executing effective marketing campaigns, optimizing performance through data analytics, and analyzing consumer behavior. With guidance from industry experts and involvement in real-world projects, this advanced digital marketing course in Guwahati will thoroughly prepare you for digital marketing roles, significantly enhance your employability, and contribute to driving business success. At Inception Edutech, the best digital marketing institute in Guwahati, we are committed to equipping you with the skills and knowledge needed to excel in your digital marketing career.
Empower Your Digital Marketing Career with Recognized Industry Credentials
- Course Category : Advanced Diploma
- Duration : 6 Months
- Course Fees Term : Installment Available
- Project & Case Studies : Available
- Format : Offline (Classroom Module)
- Internship : Available (Industry)
Tools You'll Gain Proficiency In
Admission Open, Enquiry Now !
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- (+91) 8474012516
- info.inceptionedutech@gmail.com